Since 1996, the Independent Publisher Book Awards (IPPY Awards) have recognized the very best in independent publishing. Whether you’re an author, a publisher, or part of the literary community, these awards shine a spotlight on books that make an impact.
For authors, winning an IPPY Award provides credibility, exposure, and new opportunities. It helps your book stand out, gain media attention, and reach more readers. For publishers, it serves as a stamp of excellence that can drive sales and recognition. And for the literary world, the IPPY Awards highlight the most exciting and innovative works from independent voices, guiding readers to discover outstanding books across various genres.
Below, we’ll share some top tips to help you put together a winning IPPY Awards submission.
Understanding the IPPY Awards Criteria
Before you hit submit, it’s important to understand what the judges are looking for. A strong submission starts with picking the right category and ensuring your book meets the key judging criteria. Let’s break it down!
Overview of Award Categories
The IPPY Awards offer over 100 different categories, spanning fiction, nonfiction, regional, and e-book divisions. With such variety, selecting the right category is crucial.
Does your book tell an engaging fiction story? Does it provide valuable nonfiction insights? Is it regionally focused? Consider the core themes and genre of your book when making your selection.
If you’re unsure or stuck between categories, don’t worry—you can always reach out! We’re happy to help guide you to the best category to maximize your book’s potential.
Judging Criteria
The IPPY Awards judges are looking for books that are not only well-written but also impactful, original, and well-designed. Here’s what they evaluate:
First Impression: Does the book’s cover and design make you want to pull it off the shelf? First impressions are key, so a visually appealing cover can set your book apart.
Design: How well do the cover and interior layout engage and please the reader? A polished, professional design makes a big difference in how your book is perceived.
Originality: Is the book’s approach fresh and innovative? Judges appreciate unique perspectives, creative storytelling, and fresh approaches to both content and format.
Use of Language: Is the writing engaging and well-crafted? Strong, clear, and compelling writing is essential for keeping readers engaged from start to finish.
Message Delivery: Does the book effectively deliver its promised message? Whether it’s a powerful story or valuable information, judges look for books that fulfill their purpose.
Relevance: Is the book’s content timely and significant? A book that addresses current issues or resonates with readers on a deeper level will stand out.
Common Mistakes to Avoid
Even great books can fall short if there are issues with the submission itself. Here are some common pitfalls to watch out for:
Choosing the Wrong Category: Make sure your book aligns with the category’s theme and criteria to give it the best chance of success.
Overlooking Submission Guidelines: Carefully review the entry guidelines and ensure you provide all required materials, including the correct number of book copies.
Submitting Incomplete or Poorly Presented Work: A rushed or incomplete submission can hurt your chances. Ensure your book is fully polished before entering.
By understanding the judging criteria and avoiding common mistakes, you’ll put yourself in the best position for a successful IPPY Awards submission.
Leveraging Your IPPY Award Win
Winning an IPPY Award is a significant achievement, but the real value comes from how you use it. Here’s how to make the most of your recognition and maximize publicity opportunities:
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Media Channels: Announce your win with a press release to relevant media outlets, including book blogs, industry publications, and local news.
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Social Media: Share your achievement across all platforms—Facebook, Instagram, LinkedIn, Twitter—using images of your medal, certificate, or book.
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Your Network: Notify your readers, fans, and professional connections through newsletters, website updates, or personal outreach.
Submit Your Book Today
Submitting your book to the IPPY Awards isn’t just about winning—it’s about gaining recognition, growing your readership, and celebrating the power of independent publishing.
Ready to submit? Visit our submission page to get started! If you have any questions, feel free to reach out—we’re here to help. Good luck!
