Getting your book into readers’ hands can sometimes feel like an uphill battle. But here’s a secret: you don’t have to do it alone. One of the smartest ways to reach more readers is by teaming up with other authors. Cross-promotion is a win-win; it grows your audience, builds community, and boosts your credibility.
Here are six easy ways to get started:
1. Share Each Other on Social Media
Social media is a no-brainer for cross-promotion. Share your peers’ posts, tag them, and encourage your audience to check out their books. When you support each other, both of you get introduced to new readers, and that’s a win all around.
2. Feature Guest Blog Posts
Invite a fellow author to write a guest post on your blog or write one for theirs. It’s a great way to share fresh perspectives, show off your expertise, and introduce your book to an entirely new audience.
3. Create Joint Giveaways
Giveaways are a fun way to grab attention and grow your email list. Team up with other authors to bundle your books in a single giveaway. With each author promoting it to their audience, it multiplies exposure and attracts more readers for everyone.
4. Launch a Collaborative Newsletter
Do you already have an email list? If so, you can feature your peers’ books in your newsletter and ask them to return the favor. Consider highlighting a “book of the month” or curating a small list of recommended reads. This will provide more value to your subscribers, and your books will get more eyes on them.
5. Organize Virtual Events Together
Webinars, live Q&As, or virtual book launches are perfect for cross-promotion. When authors join forces for events, your audiences combine, attendance goes up, and engagement skyrockets. Plus, it’s a lot more fun to collaborate than go it alone!
6. Co-Author or Bundle Books
If your stories or expertise complement each other, consider co-authoring or bundling your books together. It’s a powerful way to pool your networks and give readers extra value, all while promoting both of your works.
Final Thoughts
Cross-promotion isn’t just about selling books—it’s about building relationships, sharing audiences, and supporting your peers. When done thoughtfully, these partnerships can open doors to new readers, opportunities, and long-term collaborations.
Connect, Collaborate, and Get Recognized
Your book deserves readers, and the right partnerships can help you reach them. Cross-promoting with fellow indie authors is a powerful way to grow your audience and build lasting connections in the writing community.
Take it a step further by entering the Independent Publisher Book Awards (IPPYs). Join thousands of indie authors who have celebrated their achievements, gained visibility, and elevated their books. Submit your title today, collaborate with peers, and let your work be seen, shared, and celebrated on a national stage.
